What it is, is a series of sections that you will have to fill in yourself. This about page template isn’t a cookie-cutter approach because that won’t do you any good at all. Information that offers new readers what they want to know, and at the same time, you'll be starting a marketing campaign with them without them even realizing it.Īll you need to do is follow the template. If you include the essential things, you’ll be able to turn your about page into a gold-plated source of information. Obviously, there’s a slight interest in who you and your company are, but honestly, they don’t give a damn they just want to know one thing. You’ll bore them to death if you waffle on too much about yourself or your company. However, before we move on, there’s something else you need to realize about the readers of your about page. Your about page can also drive traffic from the search engines if you implement the correct on-page SEO tactics.įor example, look at what happens when someone searches for ‘Niche Pursuits’ on Google.Īs you can see, the about pages are showing in the search results, and so will yours if you take a bit of time to write a good one. If you write an about us page correctly, you can build your email list and sell your products, in addition to telling the reader what they want to know about you. Yes, you still tell them who you are, what you do, and what you can do for them, but ultimately, it’s an in-direct sales page that starts a nurturing process with your potential customer. You should treat your about page as a sales page because, effectively, that’s what they are. It’s a marketing muscle that opens you up for success. It will build your brand, increase your traffic, and tell the world (your potential clients) what you do. Your about page is one of the most important pages on your website.
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